Guest Post: Alex Munoz, CSR – You Can’t Operate On Yourself

You can’t operate on yourself.


Our guest blog comes from Alex Muñoz, Principal & Co-owner of CSR, Consulting. Solutions. Results.

Alex is a game-changer, a fixer, and a no-nonsense entrepreneur who gets to the heart of the matter with business owners. He’s not one to let clients sit in their comfort zone or avoid answering the hard questions, but instead, challenges stakeholders to identify their dreams and work to achieve them.

Alex has more than 30 years of experience driving organizational change through strategic planning and execution. He was instrumental in the turn-around of a public company that started at $18MM and subsequently sold for over $300MM. In the last 15 years, Alex has broadened his experience by working in diverse industries ranging from multiple professional service verticals (e.g., law, medical, engineering, etc.) to the nonprofit sector.  By focusing on a client’s specific value and the subsequent growth and scaling of the enterprise, Alex and his team have driven businesses to more than 10x in revenue growth, with up to 61x ROI on their investment.


Now, from Alex….

There is a movie that I saw a few years ago by the name of Master and Commander (it stars Russell Crowe and Paul Bettany).  I was always struck by a scene where Bettany, the only doctor on board, has a malady that requires him to be opened up and operated upon. They resort to using mirrors and glasses and alcohol (lots of it!) so that he can operate on himself.


It’s about as easy to diagnose, prognose, and treat oneself within a business setting – it tends to be extremely painful and clumsy.  We are inherently much more at ease identifying and treating other’s problems than one of our own – in fact, attorneys (of which we have quite a few as clients) have a witty saying: A lawyer who represents himself has a fool for a client. Many web designers even hire others to design their websites! It’s pretty hard to get out of your own head and be your own customer.

Why am I telling you this?  Beyond an indirect way of gently suggesting that you consider CSR for our service offering, it’s also a segue into the journey we recently embarked upon. As of January of this year, we have benefited from the use of a wise consultant that periodically meets with us to point out the blindingly obvious things we ourselves are missing in the management and growth of our business.  A specialist (he works with consultants like ourselves), he is enabling me to not have to be in the precarious position our poor Mr. Bettany finds himself in the above film clip.

Think about it and act – put some shoes on the cobbler’s children.  Avoid having a fool for a client.  Take the step to sanity.

#consulting #operate #ouch #surgery


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